User Interviews Content Branding Refresh

I collaborated with research recruitment platform User Interviews to revamp their content branding. The goal was to move away from generic corporate stock photography and illustrations and help their blog stand out with a more distinctive visual identity. Working closely with the team, we developed a playful and vibrant graphic language that layered photography, textures, and illustration. With contributions from artist Luisa Vidales Reina—who created a set of colourful abstract textures—we built a flexible visual system. This included a large illustration library, empowering UI’s content creators to easily assemble custom hero images for articles and reports. Team Katryna Balboni - Head of Creative Content & Special Projects @ User Interviews Holly Holden - Sr. Visual Designer @ User Interviews Luisa Vidales Reina: luisavidalesreina.com

Building a flexible language to enable the UI content team to build their own images

Hero images were built using three key components: textures, spot illustrations, and photography. We established flexible guidelines to suggest how many elements to use and how best to position them. A curated set of stock images was collected to match the intended tone.

On the User Interviews blog, Fresh Views, each hero image is set against one of Luisa’s textures, with freestanding spot illustrations integrated throughout the page layout.

We created a comprehensive spot illustration library, featuring a mix of serious and lighthearted subjects. The illustrations were loosely grouped into themes aligned with User Interviews' content.

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